spending a good deal of time reading a
specific blog post, this means the post is
a marketing gem. Draft future blog posts
on this same topic and include this topic
in your other social media marketing.
Two excellent features on LinkedIn’s
analytics pertain to interactions and
followers. You can access both via the
main LinkedIn menu bar. This holds
true for a company or personal page.
Interactions basically refer to the
number of engagements on a given
post. Engagements are likes, comments,
or shares. Obviously, the more interactions a post creates, the better that post
is in generating interest and followers.
If you discover certain posts are receiving a high number of interactions, then
consider posting on similar topics and
including posts on this topic into your
other social media platforms.
The followers section of your analytics will provide information on your
audience demographics. This will allow you to view their level of employment, industry, company size, age, and
location. It’s a good idea to compare
the information within this section to
your overall marketing plan to ensure
you’re actually reaching your intended
FACEBOOK ANALY TICS
Facebook is relatively less formal compared to other social media outlets.
This means firms can experiment with
incorporating links, videos and images
into posts; however, such experiments
might be ill-received by a firm’s intended audience.
Your firm can address this concern
in minutes via Facebook’s analytics
section. The Insights tab on the firm’s
main Facebook menu bar houses all
of the pertinent analytical informa-
tion. Once you click on the tab, you’ll
have access to how individual posts
performed in the past by views, com-
ments, likes, and engagements. You
can compare this information to posts
that contain content, images, links,
and/or videos. If you find that one type
of post generates more interest and
buzz, then look for ways to duplicate
that type. Similarly, if a type of post
performs miserably, consider aban-
doning that type.
Twitter analytics are located in a user’s
Twitter analytics dashboard. The dashboard operates much like the menus in
a LinkedIn or Facebook account. Two
great sections on the dashboard are
Tweets and followers.
The Tweets section will provide
data on how well individual tweets are
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