7. 25” x 4.75” Rev 6/24/14
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ing classes, including specifically mentoring. The Board is expected to vote on
the proposal at the September meeting.
Under the proposal, lawyers would
be required to take a minimum of 15
credits in subjects based on “law and
legal procedure,” which would include
traditional, substantive, “black letter”
courses in all areas of law. In addition,
lawyers would continue to be required
to complete six credits in ethics and
professional responsibility. However,
the remaining 24 credits could be
earned in any course subject or activ-
ity approved for MCLE credit. No fur-
ther caps or conditions would apply.
The current requirement that at least
half of CLE credits be earned “live”
(in person or via real-time webcasts)
would be eliminated. Reasons for the
latter proposal include concerns that
newer attorneys, many of whom are
under- or unemployed, have difficulty
affording the generally more expensive
live courses, particularly if they involve
travel time as well. Also, many WSBA
The proposal also would modify and
simplify the rules for earning cred-
its for activities other than attending
classes. For example, members would
earn CLE credits for serving as men-
tors to other attorneys in structured
mentoring programs approved by the
MCLE Board. Meanwhile, speakers or
presenters at CLE seminars would earn
up to five credits for preparation time
per hour of presentation time, rather
than 10 credits per course.
At the July meeting, the Board voted
to approve a WSBA brand strategy
platform, which had been discussed at
both the June and July meetings. The
platform, introduced by WSBA Chief
Communications Officer Debra Carnes
at the June Board meeting, is meant to
guide the Bar’s efforts to better inform
members about the organization’s ac-
tivities and explain what value they re-
ceive in exchange for their license fees.
The brand platform has four com-
ponents: 1) Brand Insight — addresses
how the WSBA will achieve its mission,
2) Strategic Role — deals with the role
the WSBA plays in the lives of its mem-
bers (the “value proposition”), 3) Brand
Positioning — a statement explaining
to members how the WSBA differs
from other similar organizations, and
4) Brand Personality — traits that drive
the tone and manner of marketing and
The WSBA rebranding is also expected to include a proposed makeover
of the WSBA logo. NWL
Michael Heatherly is the editor of
NWLawyer. For more information on the
Board of Governors and Board meetings,
see www.wsba.org/bog. To provide feedback to the Board of Governors, email